How Creators Can Use Social Media to Their Advantage

It is no longer a matter of discussion that social media has come to stay. Their advent bring a lot of changes to lives and businesses as a whole, impacting even the most secluded part of the world.

Today, we use social media to do a lot of things, to chat with friends, to make payments, to board a ride, to host our favorite photos, to read latest news, and to do much more.

There are lots of social media sites on the web and each of them are not entirely the same in the way they operate. For instance, Twitter is different from Facebook in features and functionalities; both have separate rules that guide them.

The question is, how can creators benefit from using social media? First of all, it is good to know that there are plenty of people using these platforms. The amount of people using them keep increasing daily.

For creators that want to gain exposure, social media is a must. People are there that are ready to interact with your work. People are there that are ready to appreciate your work. People are there that are ready to pay for your content.

Various age groups and nationalities use these platforms, which makes them a point of attraction for businesses and firms that operate on a global scale. Creators have a lot to benefit from social media if they know how to use it to their advantage.

As a creator, you need to know the rules that apply in using them. Some of these platforms required that you create a page or a profile, while some only required your name and your phone number before you can use them.

Using the right information that portray your brand when registering an account is a necessary step as it will increase your chance of being seen or noticed.

There are some things you can do to accelerate your brand exposure on social media platforms, these include:

Use a profile photo that portray your brand

This is very important if you'll like to be noticed among millions of people that use social media everyday. Your profile picture is one of the things that people will see when they view your profile.

On Facebook, Twitter, LinkedIn and few others, profile picture is position at the top of each user's profile when viewed on app or mobile browser. It is at the very top.

In addition, when users perform a search, your profile picture is what will be shown in the search result along with your name (or brand name) and description.

Using a picture that portray your brand will increase your visibility and can also help drive engagement on your post. As a creator, it is good to use a picture that speak about your brand as your profile picture.

Use a cover photo that portray your brand

Cover photo occupy the topmost part of users profile on Facebook, Twitter, LinkedIn and Pinterest. It is like a billboard meant to draw the eye of people that peep into your profile.

Using a picture that portray your brand as a cover photo can help showcase your content in a way that will attract customers and admirers. You can use cover photo to show some of your works, advertise your product, or to showcase the service you offer.

Use watermark on your photos and videos

If you are a graphics designer, a videographer, an artist, or a photographer, using watermark on photos and videos you upload on social media can help market your brand and product farther than you speculate.

The watermark can be your brand name, your website, or your social media handles. This will draw the attention of viewers and can lead to enquiries, increase in sales, engagement, interaction e.t.c.

Furthermore, adding watermarks to photos and videos you share on social media can protect your contents from being stolen or use behind your back.

Use descriptive texts in "About Me" section

Use the information that best describe your business and the product you sell in the "about me" section of your profile or page.

This will help enlighten users that view your profile about what you do, what your business is all about, the type of product you sell, and how they can reach out to you.

Use tools that can help

Sometimes it is good to subscribe to tools that can simplify some of the process involved in using social media. There are paid tools that can help schedule your posts and manage the content you share on various social platform.

Some of them are Bitly, Buffer, Hootsuite, and Tailwind. However, if you are just starting out and you don't have much to spend, you can devote some of your time to manually do what some these tools offer.

Here are some of the social media platforms you can use to promote your content as creator:

1. Facebook
2. LinkedIn
3. Twitter
4. Pinterest
5. Instagram
6. TikTok
7. WhatsApp
8. Telegram
9. YouTube
10. SnapChat
11. Reddit
12. Imgur

Hope you have learnt something new today. If you'll like to participate, kindly drop your comment below. Also, don't forget to share this article with your friends.