The joy of every creator is for their content to be widely seen, and this means putting a lot of effort in actively sharing or posting the content on platforms that can give an edge.
Some prefer to use traditional methods such as newspapers, while some like to market their content or brand through various online campaigns and adverts.
However, since the advent of social media, a lot of things have changed for the better.
We now have quite a number of social platforms that focus in providing enabling environment for creators to freely promote their brand globally.
Instagram is one of the top social media platforms that creators actively use to promote one thing or the other. The social app was launched in 2010, but was later acquired by Facebook (now META) in 2012.
Ever since META acquired it, it has been gradually introducing features that will attract the global audience, most especially creators that deal with visuals.
Today, Instagram have more than 2.35 billion active users according to latest statistics published by Demand Sage. This put the site at the fourth position among the most popular social network in the world.
Since Instagram is completely free to use, it has become one of the top hotspot for creators to showcase their skills, market their contents, or promote their brand.
As a matter of fact, it has become a community where creators meet to engage with each other's content.
The probability of you meeting someone that share the same idea and type of content as yours is pretty high, hence why a lot of creators spend most of their time there.
We must know that Instagram deals mainly with visuals, which is its only limitation.
With over 2 billion active monthly users, it is without doubt that Instagram is one of the places that influentials, content marketers, and creators love to spend some of their time.
The platform give all creators, both small and great, amateur and professional, local and international, the tools they need to showcase their works and talents in a very friendly environment.
Top celebrities attract the greatest number of users (fans) worldwide, making Instagram even more successful and influential.
While these all sound sweet, getting the most out of the social app is not a low-hanging fruit for any creator to pluck.
Just like any social media site, to be successful on Instagram requires a lot of activity and creativity.
There are various ways by which content can be shared or posted, these include Reel, Stories, Live Videos, and Instagram TV (IGTV).
Creators can use any of these options to showcase or promote their brand, or opted for ads to reach wider audience.
Furthermore, there are tips and tricks that can be used to get more people to see your content; these include the proper use of hashtag and geo-tag.
While these all look simple and easy to get along with, one of the major roadblocks that you'll face as a creator when using Instagram is strict competition.
Just think of anything, I mean anything, and the chance of you not seeing it already there is zero. The platform is filled to the brim.
Of course, what will you imagine 2.35 billion people doing if not to flood the social app with contents every minute of the day?
How do you expect to compete with such mammoth amount of users?
As I said before, it is easy to use Instagram but very difficult to be successful there. However, with strong will, devotion, talent, creativity, and a lot of activity, you can become a spotlight.
Here are some of the things you can do on Instagram:
1. You can post videos and photos
2. You can edit the photos and videos before posting them
3. You can use multiple hashtag on each post
4. You can add geo-tag (location) to your post
5. You can add alt description to your photos
6. You can add stickers to photos and videos
7. You can auto share your post to Facebook
8. You can auto share your post to Twitter
9. You can edit each post after posting them
10. You can create multiple Instagram stories
11. You can use your stories as highlights
12. You can broadcast live videos
13. Anyone can comment on your post (this can be changed under settings)
14. Anyone can share your post (this can be changed under settings)
Filters and stickers can do some wonders if properly applied or responsibly used in the right scenarios, although it all depends on how you want to present your content.
The huge amount of time required to build strong followers can be discouraging, that's why most people hired social media managers or content marketers to manage their Instagram account on their behalf.
Instagram can help your brand grow quickly if you have what it takes as highlighted above.
It can help you reach your goal within a short period of time once you have great numbers of followers.
It's only a matter of time and dedication.
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