Content Creation is all about creating value by using any form of digital media to attract audience and to inform them about your product, service, or offering.
The world we live today rely heavily on digital promotion for any business to succeed. With over two billion people posting contents online everyday, it is indeed hard to stand out from the crowd.
While the situation keeps getting worst as more people move online daily and competition gets stiffer, success is still very much achievable on the web.
By using the right tactics and employing the best stategies, one can navigate the trouble waters to achieve one's goal.
On the other hand, Branding have helped a lot of businesses stay afloat amidst the rising global financial crisis. Although it can take a while for a name to become a recognizable brand, the efforts invested can yield the reward of a lifetime.
Branding has a lot to do with sticking with a name and putting everything you do, everything you build, and everything you sell under it.
It is more like an umbrella that serve as a cover for everything you aim to do on the web. A good branded name does not fade with time; no, it does not.
You may ask, what is the relationship between content creation and branding? The thing is, most of the contents you see on the web are directly or indirectly connected to a brand.
A brand name can be a personal name, a company name, a birth name, a pet name, just to mention few. Irrespective of what the name is, a name is branded as long as the name is used to promote one thing or the other.
In this age, any person can create a digital content. We have smartphones that made it easier for an average Joe to do that.
Not all contents are created for the purpose of promoting one thing or the other; some are merely created to educate, to pass an information, to enlighten, or just for the fun of it.
We have memes and stickers spread all over the internet just for the fun of it. However, when it comes to business, any content that align with a specific name, product, or service, is a branded content.
The relationship between content creation and branding has much to do with intent, which is promotion.
For instance, I can design a flyer and put my name on it. But without inserting any actionable words or a call to action button, it cannot be categorized as a branded content.
The easiest way to identify a branded content is to look for a call to action word or button within the content. Popular words usually used are "Contact Us", "Call Us", "Learn More", "Book Now", "Get Help", "Let's Help", "Get In Touch", "Message Us”, and many more.
The call to action word can also be a link in a document or blog post, a mention in a tweet, or a phone number written at the bottom of a banner.
In one word, any random content you come across on the internet that does not have any actionable word or call to action button is not a branded content.
Most businesses use content creation to propagate the growth of their business and to increase their brand visibility online.
A well-balanced campaign on multiple social media platforms generate leads for these businesses, which in turn result to increase in their revenue.
When a content is used to promote a name, a product, or a service, then such content becomes a branded content.
In summary:
• Not all contents on the web are branded
• Most branded content have actionable words
• Most branded content have a call-to-action button
• A brand name can be a personal name, a company name, or a pet name
In conclusion, content creation is about creating digital content (or media) and posting it online, while branding is about choosing a name and using the name to promote one thing or another.
It's a mix bag actually, because in most instances, one cannot do without the other.
Every brand is a content.
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